Layups: The Origins and Advertising Implications of “The Decision”
Posted by Neil Paine on July 12, 2010
The hour-long LeBron James "Decision" last Thursday was a made-for-TV spectacle that left myself and almost every other sports fan on the planet feeling depressed and disgusted. But according to Advertising Age's Rich Thomaselli, James' indulgent hour not only made a metric ton of money for its advertisers, but it also may have ushered in a new paradigm in advertiser-funded programming. Plus, find out how and when the seeds were planted for the LBJ decision TV special (Jim Gray!)...
July 12th, 2010 at 7:29 pm
Is that why Jim Gray is still employed, because he's a behind the scenes corporate shill?
July 12th, 2010 at 8:57 pm
I'm sure the late, great Bill Hicks would have some choice words for Ari Emanuel.
July 12th, 2010 at 10:36 pm
Jim Gray has pictures of somebody.
July 13th, 2010 at 6:47 pm
Speaking of Lebron... when is Kobe gonna be updated as the newest Finals MVP? :)
July 14th, 2010 at 8:49 am
im with you imadogg...i know it hurts to put it but it happened
July 14th, 2010 at 9:13 am
Fixed:
http://www.basketball-reference.com/awards/finals_mvp.html